What the deal graph knows

Original data on how creator and brand deals actually work, pulled from millions of parsed brand messages.

• Deal graph · Evidence

  What happens to 108,190 brand deals after they reach a creator

  82.6 percent of the real offers we surface get archived and another 14.4 percent are never opened. Why creator capacity, not brand demand, is the bottleneck.

• The Brand Deal Index · No. 01

  What 4 million brand messages tell us about creator deals

  Of 4,060,145 inbound brand messages, about 2.65 percent became real deals. How negotiating changes the brand response rate, and how long brands take to reply.